Nonprofit Alliance of the Northern Shenandoah Valley

2022 Annual

Nonprofit Symposium


Days
Hours
Minutes
Seconds

This event is now over! See below or 

visit our Resources   page to download

 presentations from the Symposium.

2022 Annual Nonprofit Symposium


Days
Hours
Minutes
Seconds

This event is now over! See below 

or visit our Resources   page to download

presentations from the Symposium.

PROGRAM

SPONSORS

DISCUSSION

PROGRAM

SPONSORS

DISCUSSION

PROGRAM

SPONSORS

DISCUSSION

Solutions for Our Community

Re-connect, Re-engage, and Re-invent


October 18, 2022


Event Program


Print Version

8:00 - 8:45


          Registration, Continental Breakfast, Networking


8:45 - 9:00


          Welcome and Introductions

          Stimpson Auditorium


    Jan Bresch, Chair

         Nonprofit Alliance of the NSV

   

    Dr. Tracy FitzSimmons, Ph.D., President

         Shenandoah University


9:00 - 10:00

   
          Morning Keynote

          Rewind Won't Cut It

          Stimpson Auditorium


               Tara Rethore, Chief Executive Officer

                    Strategy For Real™

                     Presentation Slides


10:00 - 10:15


          Break


10:15 - 11:00

  • Breakout Sessions - click to see!

    What Makes an Effective Board

    Stimpson Auditorium

    Tara Rethore, Chief Executive Officer

    Strategy for Real™

    Presentation Slides


    Donor Marketing: Creating a Great Experience

    Halpin-Harrison Hall, Room 206

    Tom Morley, Managing Director

    Snowflake Consulting

    Presentation Slides


    Human Resources: Payroll and Benefits

    Halpin-Harrison Hall, Rooom 106

    Neile Grady Martin, Chief People Officer

    Yount, Hyde, and Barbour


    Marketing on Social Media: How to Set Yourself Up for Success

    Halpin-Harrison Hall, Room 222

    Faith Wachter, Founder

    Faith Wachter Consulting

    Presentation Slides


    Dealing With Stress at Your Nonprofit

    Halpin-Harrison Hall, Room 107

    Jay Foreman, Chief Executive Officer

    2nd Story Communications


11:00 - 11:15


          Break


11:15 - 12:00

  • Breakout Sessions - click to see!

    What Makes an Effective Board

    Stimpson Auditorium

    Tara Rethore, Chief Executive Officer

    Strategy for Real™


    Donor Marketing: Creating a Great Experience

    Halpin-Harrison Hall, Room 206

    Tom Morley, Managing Director

    Snowflake Consulting


    Human Resources: Payroll and Benefits

    Halpin-Harrison Hall, Room 106

    Neile Grady Martin, Chief People Officer

    Yount, Hyde, and Barbour


    Marketing on Social Media: How to Set Yourself Up for Success

    Halpin-Harrison Hall, Room 222

    Faith Wachter, Founder

    Faith Wachter Consulting


    Dealing With Stress at Your Nonprofit

    Halpin-Harrison Hall, Room 107

    Jay Foreman, Chief Executive Officer

    2nd Story Communications


12:00 - 1:00 


          Lunch and Networking

          ** Visit our Sponsor Exhibition Hall **


1:00 - 2:00


          Afternoon Keynote

          Creating Value with Corporate Partnerships

          Stimpson Auditorium


               Sarah Humphries, Chief Development Officer

                    Ocean Conservancy


2:00 - 2:15


          Break


2:15 - 3:15


          Business Roundtable

          Resilient Today, Evolving Tomorrow

          Stimpson Auditorium

  • Moderator and Panelists

         Moderator


    Dr. Yolanda Barber Gibson, Vice President

    Shenandoah University


         Panelists


    Dawn Devine, Executive Director

    Shenandoah Valley Discovery Museum


    Kaycee Childress, Chief Executive Officer

    United Way - Northern Shenandoah Valley


    Sharen Gromling, Executive Director

    Our Health


    Jason Parsons, Chief Bus. Dev. Officer

    Blue Ridge Hospice

3:15 - 3:30


          Symposium Closing Remarks

          Stimpson Auditorium


               Richard Kennedy, Vice Chair

                    Nonprofit Alliance of the NSV

8:00 - 8:45


8:45 - 9:00









9:00 - 10:00











10:00- 10:15


10:15 - 11:00




































10:00 - 11:15


10:15 - 11:00





































11:00 -11:15


11:15 - 12:00












12:00 - 1:00


1:00 - 2:00









2:00 -2:15


2:15 - 3:00































11:00- 11:15


11:15 - 12:00












12:00 - 1:00


1:00 - 2:00


2:00 -2:15


2:15 - 3:00































3:15 - 3:30

Registration, Continental Breakfast, and Networking


Welcome and Introductions

Stimpson Auditorium


     Jan Bresch, Steering Committee Chair

     Nonprofit Alliance of the Northern Shenandoah Valley


     Dr. Tracy FitzSimmons, President

     Shenandoah University


Morning Keynote

Stimpson Auditorium

     

     Rewind Won't Cut It

   

     Tara Rethore, Chief Executive Officer

     Strategy For Real™

  • About Tara


    Tara Rethore, CEO of Strategy For Real™, works with boards and C-level executives to take strategy off the page and into action. She has led strategy development and execution in global organizations, and is known for discovering leadership and strategy lessons in everyday situations, which become relatable examples for her clients. Currently, Tara serves on several private and nonprofit boards, and is a Marshall Goldsmith Certified Stakeholder-Centered Coach. Tara is the author of Charting the Course: CEO Tools to Align Strategy and Operations.

  • Presentation Slides

    Click here to download Tara's presentation.

Break


Breakout Sessions


     What Makes an Effective Board

     Stimpson Auditorium

     Tara Rethore

  • Presentation Slides


    Click here to download Tara's presentation.


     Donor Marketing: Creating a Great Experience

     Halpin-Harrison Hall, Room 206

     Tom Morley, Managing Director

     Snowflake Consulting

  • About Tom


    Tom founded Snowflake in 2014 to help organizations transform lives and communities. He has nearly 25 years of experience guiding and supporting nonprofits, governments, and socially responsible businesses in their efforts to become sustainable, improve, and accomplish more. His areas of expertise include strategy, organization, people, and marketing. Tom is a former senior "Big Four" consultant working across sectors and industires, in the US and abroad, with more than 125 clients over the course of his career. Snowflake is a Certified B Corporation®.


  • Presentation Slides


    Click here to download Tom's presentation.


     Human Resources: Payroll and Benefits

     Halpin-Harrison Hall, Room 106

     Neile Grady Martin, Chief People Officer

     Yount, Hyde, and Barbour

  • About Neile


    Neile is responsible for YHB's human capital, and also consults with firm clients on a variety of talent management issues such as strategy, policy, recruiting, and employee relations. She is certified Senior Professional in Human Resources (SPHR),  and has experience in a variety of industires, including Healthcare, Hospitality, and Professional Services. Previously, she served as Regional HR Manager for Sodexo and as Director of HR for Jefferson Memorial Hospital.  Neile is currently Board Chair of the Shenandoah Valley Discovery Museum. 


     Marketing on Social Media: How to Get Set Up for Success

     Halpin-Harrison Hall, Room 222

     Faith Wachter, Founder

     Faith Wachter Consulting

  • About Faith


    Faith owns Faith Wachter Consulting (FWC), a Maryland-based social media marketing agency. Started in 2015, FWC helps nonprofits and small businesses "level up" their social media marketing. Faith has spent most of her professional career working with nonprofits, including 15 years at Maryland Public Television. She was also an adjunct instructor at Howard Community College, teaching introductory-level social media marketing classes in their Continuing Education program.  She is a member and sponsor of the Howard County Businesswomen’s Network. 


  • Presentation Slides


    Click here to download Faith's presentation.


     Dealing With Stress

     Halpin-Harrison Hall, Room 107

     Jay Foreman, Chief Executive Officer

     2nd Story Communications

  • About Jay


    Jay is an award-winning author, a John Maxwell-certified trainer, speaker, and professional corporate storyteller. Whether through his books, one of the many workshops he conducts, or his various public speaking topics, Jay’s goals are always to incorporate what he calls the “Four Es:” Engagement, Entertainment, Education, and Encouragement. Jay excels in leardership development and creative communication, and has a proven track record helping a wide range of clients grow strong leaders and get the right messages out in effective ways. 

Break


Breakout Sessions


     What Makes an Effective Board 


     Donor Marketing: Creating a Great Experience


     Human Resources: Payroll and Benefits


     Marketing on Social Media: How to Get Set Up for Success


     Dealing With Stress


Lunch and Networking - Visit our Sponsor Exhibition Hall


Afternoon Keynote

Stimpson Auditorium


     Creating Value with Corporate Partnerships


     Sarah Humphries, Chief Development Officer

     Ocean Conservancy

  • About Sarah


    Sarah is the Chief of Resource Development at Ocean Conservancy, responsible for working with the Board of Directors as well as senior leadership to raise the organization’s $30 million annual budget. Sarah has been working for advocacy organizations for over 20 years, garnering hundreds of millions of dollars for environmental conservation and women’s rights causes. Her expertise is in corporate engagement, board maximization, and individual philanthropy. Previously, Sarah worked for NARAL Pro-Choice America and other major nonprofits.

Break


Business Roundtable

Stimpson Auditorium


     Resilient Today, Evolving for Tomorrow

     

     Moderator


     Dr. Yolanda Barbier Gibson, Vice President

     Shenandoah University 

  • About Yolanda


    Dr. Barbier Gibson has over 20 years of experience in academia. She became Shenandoah University’s Vice President for Student Affairs in June 2020. responsible for student success both inside and outside of the classroom. Prior to joining Shenandoah, Dr. Gibson served in high-level "educational experience roles" at owson University, Marymount University, Northern Virginia Community College, and the University of the District of Columbia. She currently serves on the board of the Shenandoah Valley Discovery Museum and United Way - NSV.


     Panelists


     Dawn Devine, Executive Director

     Shenandoah Valley Discovery Museum 

  • About Dawn


    Dawn directs the Shenandoah Valley Discovery Museum, a veritable institution in the City of Winchester for the past 25 years. The museum serves over 70,000 visitors annually, and continues to evolve programs and exhibits to meet community wants and needs. She is also a member of the NANSV Steering Committee. and has presented on strategy, organizational development, and other topics in NANSV seminars. Previously, Dawn served as the Executive Dean of Faculty for a private college in Minnesota. Her academic specialty is general medicine.


     Kaycee Childress, Chief Executive Officer

     United Way - Northern Shenandoah Valley 

  • About Kaycee


    Kaycee is a nonprofit professional with a passion for children and human services. She has over 30 years of experience. Prior to her current role at UW - NSV, she founded and ran Calaway and Company, a fundraising and marketing consultancy. She built the company to over $1m and served clients such as ASCD, Federation for American Immigration Reform (FAIR), McDonald's, and Nickelodeon. Previously, she served as Executive Director for Children's Medical Nutrition Alliance, Children's MAGIC, and the Northwest Federal Credit Union Foundation.


     Sharen Gromling, Executive Director

     Our Health 

  • About Sharen


    Sharen has over 30 years of experience in Human Resources (HR). Prior to joining Our Health as Executive Director, she was the City of Winchester's Director of Administration and HR, responsible for over 500 staff as well as the grants, training and employee development, and marketing and public information functions. Since 2009 she has been a trainer at Lord Fairfax Community College Workforce Solutions, focused on Leadership and Governance, HR Management, Conflict Mediation, Public Administration, Developing Effective Teams, and related subjects.


     Jason Parsons, Chief Business Development Officer

     Blue Ridge Hospice

  • About Jason


    Jason leads new business and strategic partnership development, new products and services, marketing and public relations, and fundraising initiatives to advance Blue Ridge Hospice's mission. Previously, he led Public Affairs and Philanthropy for Capital Caring Health, Executive Business for West Virginia in the office of the West Virginia Secretary of State, aand Executive Director of Keep Prince William Beautiful. Jason also founded Stratecess Consulting, working with clients on strategy, organizational capacity, communications, policy, and marketing.

Symposium Closing

Stimpson Auditorium


     Richard Kennedy, Steering Committee Vice Chair

     Nonprofit Alliance of the Northern Shenandoah Valley


About the Speakers

  • Tara Rethore

    Tara Rethore, CEO of Strategy for Real™, works with boards and C-level executives to take strategy off the page and into action. She has led strategy development and execution in global organizations, and is known for discovering leadership and strategy lessons in everyday situations, which become relatable examples for her clients. Currently, Tara serves on several private and nonprofit boards, and is a Marshall Goldsmith Certified Stakeholder-Centered Coach. Tara is the author of Charting the Course: CEO Tools to Align Strategy and Operations.


  • Sarah Humphries

    Sarah is the Chief of Resource Development at Ocean Conservancy, responsible for working with the Board of Directors as well as senior leadership to raise the organization’s $30 million annual budget. Sarah has been working for advocacy organizations for over 20 years, garnering hundreds of millions of dollars for environmental conservation and women’s rights causes. Her expertise is in corporate engagement, board maximization, and individual philanthropy. Previously, Sarah worked for NARAL Pro-Choice America and other major nonprofits.


  • Kaycee Childress

    Kaycee is a nonprofit professional with a passion for children and human services. She has over 30 years of experience. Prior to her current role at UW - NSV, she founded and ran Calaway and Company, a fundraising and marketing consultancy. She built the company to over $1m and served clients such as ASCD, Federation for American Immigration Reform (FAIR), McDonald's, and Nickelodeon. Previously, she served as Executive Director for Children's Medical Nutrition Alliance, Children's MAGIC, and the Northwest Federal Credit Union Foundation.


  • Dawn Devine

    Dawn directs the Shenandoah Valley Discovery Museum, a veritable institution in the City of Winchester for the past 25 years. The museum serves over 70,000 visitors annually, and continues to evolve programs and exhibits to meet community wants and needs. She is also a member of the NANSV Steering Committee. and has presented on strategy, organizational development, and other topics in NANSV seminars. Previously, Dawn was Executive Dean of Faculty for a college in Minnesota. Her academic specialty is general medicine.


  • Jay Foreman

    Jay is an award-winning author, a John Maxwell-certified trainer, speaker, and professional corporate storyteller. Whether through his books, one of the many workshops he conducts, or his various public speaking topics, Jay’s goals are always to incorporate what he calls the “Four Es:” Engagement, Entertainment, Education, and Encouragement. Jay excels in leardership development and creative communication, and has a proven track record helping a wide range of clients grow strong leaders and get the right messages out in effective ways. 


  • Dr. Yolanda Barbier Gibson

    Dr. Barbier Gibson has over 20 years of experience in academia. She became Shenandoah University’s Vice President for Student Affairs in June 2020. responsible for student success both inside and outside of the classroom. Prior to joining Shenandoah, Dr. Gibson served in high-level "educational experience roles" at owson University, Marymount University, Northern Virginia Community College, and the University of the District of Columbia. She is on the boards of the Shenandoah Valley Discovery Museum and UW-NSV.


  • Sharen Gromling

    Sharen has over 30 years of experience in Human Resources (HR). Prior to joining Our Health as Executive Director, she was the City of Winchester's Director of Administration and HR, responsible for over 500 staff as well as the grants, training and employee development, and marketing and public information functions. Since 2009 she has been a trainer at Lord Fairfax Community College Workforce Solutions, focused on Leadership and Governance, HR Management, Conflict Mediation, Public Administration, and Developing Effective Teams.


  • Neile Grady Martin

    Neile is responsible for YHB's human capital, and also consults with firm clients on a variety of talent management issues such as strategy, policy, recruiting, and employee relations. She is certified Senior Professional in Human Resources (SPHR), and has experience in a variety of industires, including Healthcare, Hospitality, and Professional Services. Previously, she served as Regional HR Manager for Sodexo and as Director of HR for Jefferson Memorial Hospital.  Neile is currently Board Chair of the Shenandoah Valley Discovery Museum. 


  • Tom Morley

    Tom founded Snowflake to help organizations transform lives and communities. He has nearly 25 years of experience guiding and supporting nonprofits, governments, and socially responsible businesses in their efforts to become sustainable, improve, and accomplish more. His expertise includes strategy, organization, people, and marketing. Tom is a former senior "Big Four" consultant who has worked across sectors and industires, in the US and abroad, with more than 125 clients. Snowflake is a Certified B Corporation®.


  • Jason Parsons

    Jason leads new business and strategic partnership development, new products and services, marketing and public relations, and fundraising initiatives to advance Blue Ridge Hospice's mission. Previously, he led Public Affairs and Philanthropy for Capital Caring Health, Executive Business for West Virginia in the office of the West Virginia Secretary of State, aand Executive Director of Keep Prince William Beautiful. Jason also founded Stratecess Consulting, working with clients on strategy, organizational capacity, communications, policy, and marketing.


  • Faith Wachter

    Faith owns Faith Wachter Consulting (FWC), a Maryland-based social media marketing agency. Started in 2015, FWC helps nonprofits and small businesses "level up" their social media marketing. Faith has spent most of her career working with nonprofits, including 15 years at Maryland Public Television. She was also an adjunct instructor at Howard Community College, teaching introductory-level social media marketing classes in their Continuing Education program.  She is a member of the Businesswomen’s Network of Howard County. 

Conference Agenda


Printable Version

Participant Forum


Did you attend a great session? Did you learn something

new? Do you have event feedback? Comment below!

Participant Forum


Did you attend a great session? Did you learn something new?

Do you have feedback on the symposium? Comment below!

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