2022 Annual
Nonprofit Symposium
This event is now over! See below or
visit our Resources page to download
presentations from the Symposium.
2022 Annual Nonprofit Symposium
This event is now over! See below
or visit our Resources page to download
presentations from the Symposium.
Solutions for Our Community
Re-connect, Re-engage, and Re-invent
October 18, 2022
Event Program
8:00 - 8:45
Registration, Continental Breakfast, Networking
8:45 - 9:00
Welcome and Introductions
Stimpson Auditorium
Jan Bresch, Chair
Nonprofit Alliance of the NSV
Dr. Tracy FitzSimmons, Ph.D., President
Shenandoah University
9:00 - 10:00
Morning Keynote
Rewind Won't Cut It
Stimpson Auditorium
Tara Rethore, Chief Executive Officer
Strategy For Real™
10:00 - 10:15
Break
10:15 - 11:00
What Makes an Effective Board
Stimpson Auditorium
Tara Rethore, Chief Executive Officer
Strategy for Real™
Donor Marketing: Creating a Great Experience
Halpin-Harrison Hall, Room 206
Tom Morley, Managing Director
Snowflake Consulting
Human Resources: Payroll and Benefits
Halpin-Harrison Hall, Rooom 106
Neile Grady Martin, Chief People Officer
Yount, Hyde, and Barbour
Marketing on Social Media: How to Set Yourself Up for Success
Halpin-Harrison Hall, Room 222
Faith Wachter, Founder
Faith Wachter Consulting
Dealing With Stress at Your Nonprofit
Halpin-Harrison Hall, Room 107
Jay Foreman, Chief Executive Officer
2nd Story Communications
11:00 - 11:15
Break
11:15 - 12:00
What Makes an Effective Board
Stimpson Auditorium
Tara Rethore, Chief Executive Officer
Strategy for Real™
Donor Marketing: Creating a Great Experience
Halpin-Harrison Hall, Room 206
Tom Morley, Managing Director
Snowflake Consulting
Human Resources: Payroll and Benefits
Halpin-Harrison Hall, Room 106
Neile Grady Martin, Chief People Officer
Yount, Hyde, and Barbour
Marketing on Social Media: How to Set Yourself Up for Success
Halpin-Harrison Hall, Room 222
Faith Wachter, Founder
Faith Wachter Consulting
Dealing With Stress at Your Nonprofit
Halpin-Harrison Hall, Room 107
Jay Foreman, Chief Executive Officer
2nd Story Communications
12:00 - 1:00
Lunch and Networking
** Visit our Sponsor Exhibition Hall **
1:00 - 2:00
Afternoon Keynote
Creating Value with Corporate Partnerships
Stimpson Auditorium
Sarah Humphries, Chief Development Officer
Ocean Conservancy
2:00 - 2:15
Break
2:15 - 3:15
Business Roundtable
Resilient Today, Evolving Tomorrow
Stimpson Auditorium
Moderator
Dr. Yolanda Barber Gibson, Vice President
Shenandoah University
Panelists
Dawn Devine, Executive Director
Shenandoah Valley Discovery Museum
Kaycee Childress, Chief Executive Officer
United Way - Northern Shenandoah Valley
Sharen Gromling, Executive Director
Our Health
Jason Parsons, Chief Bus. Dev. Officer
Blue Ridge Hospice
3:15 - 3:30
Symposium Closing Remarks
Stimpson Auditorium
Richard Kennedy, Vice Chair
Nonprofit Alliance of the NSV
8:00 - 8:45
8:45 - 9:00
9:00 - 10:00
10:00- 10:15
10:15 - 11:00
10:00 - 11:15
10:15 - 11:00
11:00 -11:15
11:15 - 12:00
12:00 - 1:00
1:00 - 2:00
2:00 -2:15
2:15 - 3:00
11:00- 11:15
11:15 - 12:00
12:00 - 1:00
1:00 - 2:00
2:00 -2:15
2:15 - 3:00
3:15 - 3:30
Registration, Continental Breakfast, and Networking
Welcome and Introductions
Stimpson Auditorium
Jan Bresch, Steering Committee Chair
Nonprofit Alliance of the Northern Shenandoah Valley
Dr. Tracy FitzSimmons, President
Shenandoah University
Morning Keynote
Stimpson Auditorium
Rewind Won't Cut It
Tara Rethore, Chief Executive Officer
Strategy For Real™
Tara Rethore, CEO of Strategy For Real™, works with boards and C-level executives to take strategy off the page and into action. She has led strategy development and execution in global organizations, and is known for discovering leadership and strategy lessons in everyday situations, which become relatable examples for her clients. Currently, Tara serves on several private and nonprofit boards, and is a Marshall Goldsmith Certified Stakeholder-Centered Coach. Tara is the author of Charting the Course: CEO Tools to Align Strategy and Operations.
Click here to download Tara's presentation.
Break
Breakout Sessions
What Makes an Effective Board
Stimpson Auditorium
Tara Rethore
Donor Marketing: Creating a Great Experience
Halpin-Harrison Hall, Room 206
Tom Morley, Managing Director
Snowflake Consulting
Tom founded Snowflake in 2014 to help organizations transform lives and communities. He has nearly 25 years of experience guiding and supporting nonprofits, governments, and socially responsible businesses in their efforts to become sustainable, improve, and accomplish more. His areas of expertise include strategy, organization, people, and marketing. Tom is a former senior "Big Four" consultant working across sectors and industires, in the US and abroad, with more than 125 clients over the course of his career. Snowflake is a Certified B Corporation®.
Human Resources: Payroll and Benefits
Halpin-Harrison Hall, Room 106
Neile Grady Martin, Chief People Officer
Yount, Hyde, and Barbour
Neile is responsible for YHB's human capital, and also consults with firm clients on a variety of talent management issues such as strategy, policy, recruiting, and employee relations. She is certified Senior Professional in Human Resources (SPHR), and has experience in a variety of industires, including Healthcare, Hospitality, and Professional Services. Previously, she served as Regional HR Manager for Sodexo and as Director of HR for Jefferson Memorial Hospital. Neile is currently Board Chair of the Shenandoah Valley Discovery Museum.
Marketing on Social Media: How to Get Set Up for Success
Halpin-Harrison Hall, Room 222
Faith Wachter, Founder
Faith Wachter Consulting
Faith owns Faith Wachter Consulting (FWC), a Maryland-based social media marketing agency. Started in 2015, FWC helps nonprofits and small businesses "level up" their social media marketing. Faith has spent most of her professional career working with nonprofits, including 15 years at Maryland Public Television. She was also an adjunct instructor at Howard Community College, teaching introductory-level social media marketing classes in their Continuing Education program. She is a member and sponsor of the Howard County Businesswomen’s Network.
Dealing With Stress
Halpin-Harrison Hall, Room 107
Jay Foreman, Chief Executive Officer
2nd Story Communications
Jay is an award-winning author, a John Maxwell-certified trainer, speaker, and professional corporate storyteller. Whether through his books, one of the many workshops he conducts, or his various public speaking topics, Jay’s goals are always to incorporate what he calls the “Four Es:” Engagement, Entertainment, Education, and Encouragement. Jay excels in leardership development and creative communication, and has a proven track record helping a wide range of clients grow strong leaders and get the right messages out in effective ways.
Break
Breakout Sessions
What Makes an Effective Board
Donor Marketing: Creating a Great Experience
Human Resources: Payroll and Benefits
Marketing on Social Media: How to Get Set Up for Success
Dealing With Stress
Lunch and Networking - Visit our Sponsor Exhibition Hall
Afternoon Keynote
Stimpson Auditorium
Creating Value with Corporate Partnerships
Sarah Humphries, Chief Development Officer
Ocean Conservancy
Sarah is the Chief of Resource Development at Ocean Conservancy, responsible for working with the Board of Directors as well as senior leadership to raise the organization’s $30 million annual budget. Sarah has been working for advocacy organizations for over 20 years, garnering hundreds of millions of dollars for environmental conservation and women’s rights causes. Her expertise is in corporate engagement, board maximization, and individual philanthropy. Previously, Sarah worked for NARAL Pro-Choice America and other major nonprofits.
Break
Business Roundtable
Stimpson Auditorium
Resilient Today, Evolving for Tomorrow
Moderator
Dr. Yolanda Barbier Gibson, Vice President
Shenandoah University
Dr. Barbier Gibson has over 20 years of experience in academia. She became Shenandoah University’s Vice President for Student Affairs in June 2020. responsible for student success both inside and outside of the classroom. Prior to joining Shenandoah, Dr. Gibson served in high-level "educational experience roles" at owson University, Marymount University, Northern Virginia Community College, and the University of the District of Columbia. She currently serves on the board of the Shenandoah Valley Discovery Museum and United Way - NSV.
Panelists
Dawn Devine, Executive Director
Shenandoah Valley Discovery Museum
Dawn directs the Shenandoah Valley Discovery Museum, a veritable institution in the City of Winchester for the past 25 years. The museum serves over 70,000 visitors annually, and continues to evolve programs and exhibits to meet community wants and needs. She is also a member of the NANSV Steering Committee. and has presented on strategy, organizational development, and other topics in NANSV seminars. Previously, Dawn served as the Executive Dean of Faculty for a private college in Minnesota. Her academic specialty is general medicine.
Kaycee Childress, Chief Executive Officer
United Way - Northern Shenandoah Valley
Kaycee is a nonprofit professional with a passion for children and human services. She has over 30 years of experience. Prior to her current role at UW - NSV, she founded and ran Calaway and Company, a fundraising and marketing consultancy. She built the company to over $1m and served clients such as ASCD, Federation for American Immigration Reform (FAIR), McDonald's, and Nickelodeon. Previously, she served as Executive Director for Children's Medical Nutrition Alliance, Children's MAGIC, and the Northwest Federal Credit Union Foundation.
Sharen Gromling, Executive Director
Our Health
Sharen has over 30 years of experience in Human Resources (HR). Prior to joining Our Health as Executive Director, she was the City of Winchester's Director of Administration and HR, responsible for over 500 staff as well as the grants, training and employee development, and marketing and public information functions. Since 2009 she has been a trainer at Lord Fairfax Community College Workforce Solutions, focused on Leadership and Governance, HR Management, Conflict Mediation, Public Administration, Developing Effective Teams, and related subjects.
Jason Parsons, Chief Business Development Officer
Blue Ridge Hospice
Jason leads new business and strategic partnership development, new products and services, marketing and public relations, and fundraising initiatives to advance Blue Ridge Hospice's mission. Previously, he led Public Affairs and Philanthropy for Capital Caring Health, Executive Business for West Virginia in the office of the West Virginia Secretary of State, aand Executive Director of Keep Prince William Beautiful. Jason also founded Stratecess Consulting, working with clients on strategy, organizational capacity, communications, policy, and marketing.
Symposium Closing
Stimpson Auditorium
Richard Kennedy, Steering Committee Vice Chair
Nonprofit Alliance of the Northern Shenandoah Valley
About the Speakers
Tara Rethore, CEO of Strategy for Real™, works with boards and C-level executives to take strategy off the page and into action. She has led strategy development and execution in global organizations, and is known for discovering leadership and strategy lessons in everyday situations, which become relatable examples for her clients. Currently, Tara serves on several private and nonprofit boards, and is a Marshall Goldsmith Certified Stakeholder-Centered Coach. Tara is the author of Charting the Course: CEO Tools to Align Strategy and Operations.
Sarah is the Chief of Resource Development at Ocean Conservancy, responsible for working with the Board of Directors as well as senior leadership to raise the organization’s $30 million annual budget. Sarah has been working for advocacy organizations for over 20 years, garnering hundreds of millions of dollars for environmental conservation and women’s rights causes. Her expertise is in corporate engagement, board maximization, and individual philanthropy. Previously, Sarah worked for NARAL Pro-Choice America and other major nonprofits.
Kaycee is a nonprofit professional with a passion for children and human services. She has over 30 years of experience. Prior to her current role at UW - NSV, she founded and ran Calaway and Company, a fundraising and marketing consultancy. She built the company to over $1m and served clients such as ASCD, Federation for American Immigration Reform (FAIR), McDonald's, and Nickelodeon. Previously, she served as Executive Director for Children's Medical Nutrition Alliance, Children's MAGIC, and the Northwest Federal Credit Union Foundation.
Dawn directs the Shenandoah Valley Discovery Museum, a veritable institution in the City of Winchester for the past 25 years. The museum serves over 70,000 visitors annually, and continues to evolve programs and exhibits to meet community wants and needs. She is also a member of the NANSV Steering Committee. and has presented on strategy, organizational development, and other topics in NANSV seminars. Previously, Dawn was Executive Dean of Faculty for a college in Minnesota. Her academic specialty is general medicine.
Jay is an award-winning author, a John Maxwell-certified trainer, speaker, and professional corporate storyteller. Whether through his books, one of the many workshops he conducts, or his various public speaking topics, Jay’s goals are always to incorporate what he calls the “Four Es:” Engagement, Entertainment, Education, and Encouragement. Jay excels in leardership development and creative communication, and has a proven track record helping a wide range of clients grow strong leaders and get the right messages out in effective ways.
Dr. Barbier Gibson has over 20 years of experience in academia. She became Shenandoah University’s Vice President for Student Affairs in June 2020. responsible for student success both inside and outside of the classroom. Prior to joining Shenandoah, Dr. Gibson served in high-level "educational experience roles" at owson University, Marymount University, Northern Virginia Community College, and the University of the District of Columbia. She is on the boards of the Shenandoah Valley Discovery Museum and UW-NSV.
Sharen has over 30 years of experience in Human Resources (HR). Prior to joining Our Health as Executive Director, she was the City of Winchester's Director of Administration and HR, responsible for over 500 staff as well as the grants, training and employee development, and marketing and public information functions. Since 2009 she has been a trainer at Lord Fairfax Community College Workforce Solutions, focused on Leadership and Governance, HR Management, Conflict Mediation, Public Administration, and Developing Effective Teams.
Neile is responsible for YHB's human capital, and also consults with firm clients on a variety of talent management issues such as strategy, policy, recruiting, and employee relations. She is certified Senior Professional in Human Resources (SPHR), and has experience in a variety of industires, including Healthcare, Hospitality, and Professional Services. Previously, she served as Regional HR Manager for Sodexo and as Director of HR for Jefferson Memorial Hospital. Neile is currently Board Chair of the Shenandoah Valley Discovery Museum.
Tom founded Snowflake to help organizations transform lives and communities. He has nearly 25 years of experience guiding and supporting nonprofits, governments, and socially responsible businesses in their efforts to become sustainable, improve, and accomplish more. His expertise includes strategy, organization, people, and marketing. Tom is a former senior "Big Four" consultant who has worked across sectors and industires, in the US and abroad, with more than 125 clients. Snowflake is a Certified B Corporation®.
Jason leads new business and strategic partnership development, new products and services, marketing and public relations, and fundraising initiatives to advance Blue Ridge Hospice's mission. Previously, he led Public Affairs and Philanthropy for Capital Caring Health, Executive Business for West Virginia in the office of the West Virginia Secretary of State, aand Executive Director of Keep Prince William Beautiful. Jason also founded Stratecess Consulting, working with clients on strategy, organizational capacity, communications, policy, and marketing.
Faith owns Faith Wachter Consulting (FWC), a Maryland-based social media marketing agency. Started in 2015, FWC helps nonprofits and small businesses "level up" their social media marketing. Faith has spent most of her career working with nonprofits, including 15 years at Maryland Public Television. She was also an adjunct instructor at Howard Community College, teaching introductory-level social media marketing classes in their Continuing Education program. She is a member of the Businesswomen’s Network of Howard County.
Participant Forum
Did you attend a great session? Did you learn something
new?
Do you have event feedback? Comment below!
Participant Forum
Did you attend a great session? Did you learn something new?
Do you have feedback on the symposium? Comment below!